Smart Internet Marketing begins with Smart Keywords. Here's how to choose the best Keywords for your site

Keywords, keywords, what are keywords and what makes them so important? Actually, keywords are just like roads and traffic signs to your site and if your keywords look like New Jersey you’re in big trouble.

The importance of keywords is pretty simple: Use the wrong keywords and the only one that will be surfing your site is… you! But use the right keywords in your site and you’ll get huge amounts of traffic that you never thought you’d have.

You see, internet is all about searching. That’s the reason Google eliminated the address bar from its new browser. No one actually types in http://www.whatever.com. No. You just search “whatever” and you pick some result, usually from the top ten. So if your business deals with “whatever” you should make it your keyword.

But wait! It’s not that simple. There are millions and millions of sites who also use “whatever” as their keyword. So how can you maximize traffic and make sure that searchers ends up at your site?

Here’s how the magic is done: you need to manipulate the keywords and make them special. Use several variations of your keyword and you can get your fair share of traffic. For example, instead of just using “whatever” you can use “buy whatever” or “cheap whatever” or “where can I rent whatever?” so when people search that phrase, they will reach your site.

Let’s say you sell watches. Don’t make “watch” your keyword. You’ll be buried beneath millions of watch retailers and the dedicated fans of BayWatch. Try “buy watch online” or “discounted luxury watches” or “2010 brand watches” in order to get your share of the search pie.

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How To Choose Your SEO Keywords

Choosing good SEO keywords is the key to promoting your website and reaching your target audience. Why? Because is the key to smart internet marketing success when competing with other online business that also focus on your targeted audience.

Before you start writing down keywords you should think like a normal person searching online. What would someone type into Google when looking for your product or services? Keeping that in mind here are a few tips to help you go find your keywords.

Brainstorm
The first step is to brainstorm keyword ideas as they pop in your head and write them down. A good idea is to talk to other people and customers to get an idea of what they think of when looking for your product.

Use Online Tools
Keyword search tools can be used to help you think out of the box. For example, if you type in "hat" these tools will give you top search terms that include the world "hat" including "red hat" or "nba hat". The list can go on and on.

Start Picking
After your research its time to choose some keywords by deciding which ones are going to provide you with the best return on your investment.

Analyze
Now that you've chosen your keywords watch your analytics carefully to decide exactly which ones are reaching your online goals and change as needed.

If you feel overwhelmed by this process, it may be time to find a professional agency or freelancer that is well versed in SEO and can provide you with everything you need the first time around so you won't have to change it later. That's smart internet marketing.