So we all know that Twitter and Facebook are key platforms in a smart internet marketing plan that can allow you reach your target audience. But which is better?
A recent study found that, on average, users spend 32.2 minutes on Facebook, and 7.8 minutes on Twitter. Facebook US has a global traffic ranking of 2, whereas Twitter US has a ranking of 12. On this data alone, Facebook appears to have an edge.
With Facebook, you can build up a large network of fans in a relatively short amount of time. Facebook is great for building a strong following of potential clients because it allows you to post a range of interesting information, including photos, videos and links, to keep your users engaged.
Twitter, on the other hand, is better for monitoring how your business is doing in the market – by doing a search, you can easily see what people are saying about your service or product, and even your competitors. You can track increasing or declining trends, and achieve a large external reach on the Internet through streams of live tweets.
Facebook’s community “wall” feature appears to be a more popular forum for interaction than Twitter’s internal communication features. And Facebook may be more useful than Twitter for communicating with a target audience directly, as it allows you to send instant and direct messages.
The verdict? To maximize your internet marketing and presence, cover all your bases and go for a mix of social networking platforms.
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