It’s important to focus on links and keywords in your SEO and smart internet marketing strategies – but don’t forget site design in the process. Smart site design will help your website achieve good rankings in search results.
First of all, it’s important to have good, readable text on your website’s homepage; this helps a search engine find your site. A site designed entirely in Flash is not good because text in Flash files often become embedded in images, which are not read by search engines. That means a search engine won’t be able to recognize your all-important links and keywords.
You want to create a website with a logical and well-organized hierarchy – that means a home page with clear categories and sub-categories. Hierarchies are essential for websites with lots of pages and can be achieved by using breadcrumbs, HTML site maps, and logical directory and URL structures.
Make sure you give your web pages unique titles which show that your site has varied content. If you start every page with your company’s name, your site will be penalized in search results.
Finally, keep the content on your website fresh by performing regular updates. Don’t just create a site and forget about it. After a while, a search engine will pay less attention to your site and give fresher sites priority in the search rankings.
Smart internet marketing companies can provide advice on the design of your website and help you achieve better results.
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