Internet Marketing: Facebook or Twitter?

So we all know that Twitter and Facebook are key platforms in a smart internet marketing plan that can allow you reach your target audience. But which is better?

A recent study found that, on average, users spend 32.2 minutes on Facebook, and 7.8 minutes on Twitter. Facebook US has a global traffic ranking of 2, whereas Twitter US has a ranking of 12. On this data alone, Facebook appears to have an edge.

With Facebook, you can build up a large network of fans in a relatively short amount of time. Facebook is great for building a strong following of potential clients because it allows you to post a range of interesting information, including photos, videos and links, to keep your users engaged.

Twitter, on the other hand, is better for monitoring how your business is doing in the market – by doing a search, you can easily see what people are saying about your service or product, and even your competitors. You can track increasing or declining trends, and achieve a large external reach on the Internet through streams of live tweets.

Facebook’s community “wall” feature appears to be a more popular forum for interaction than Twitter’s internal communication features. And Facebook may be more useful than Twitter for communicating with a target audience directly, as it allows you to send instant and direct messages.

The verdict? To maximize your internet marketing and presence, cover all your bases and go for a mix of social networking platforms.

Should You Hire A Internet Marketing Company?

One question that should be answer before you start marketing your business online is... "Should I hire a internet marketing company?". The benefits of hiring a internet marketing company are amazing but many people doubt making the investment because they don't understand exactly how important hiring one can be. Enter the age of smart internet marketing which allows you to get it right the first time and start reaping the benefits today.

However, if you are still hesitant here are a few questions to ask yourself:

Question 1: How important is internet marketing to the growth and success of my company?

Things to consider: Am I in competitive market? Do I want to make sales outside of my community? Do I plan to expand?

Question 2: Do I understand how to increase my presence online through link building?

Things To Consider: Do I know how to obtain high quality inbound links? Do I know which links to avoid? Do I understand how to get search engines to pay attention to me?

Question 3: Can I optimize my website via meta-tags, title pages, product descriptions, and key word phrases?

Things to consider: Do I know how to find high value keywords that relate to my website? Do I know the best way to insert words into my meta-tags? Do I understand html, headings, and title pages?

If you cannot confidently answer these question with the expertise needed you may want to think about hiring an internet marketing agency.

Ilegal SEO Techniques

We've been talking about smart internet marketing lately on our blog which got us thinking about dumb internet marketing. By far, the number one dumb SEO move is to implement illegal SEO techniques to try to move your website to the top of search engines.


So what exactly is illegal? Well...

1. Stealing Web Pages

Why? Who knows? But some people actually copy other high ranked businesses web pages and submit them to search engines.


2. Using Trademarked Keywords

You know you don't own McDonald's so why use the "BigMac" keyword to promote your burger joint? Not only will you get caught but you will get sued. You can't use trademarked keywords to increase your rankings.


3. Creating Domains with Trademarked Keywords

Lets go with the McDonald's example again. If you own a burger joint and want to buy a domain name don’t' try to be sneaky. www.MacDonulds.com, www.MickeyDees.com or www.BigMac.com may work for a while, but once they find out, you might as well flip your last burger and file for bankruptcy because you will be sued. Using a person’s trademarked keywords to try and get customers is definitely illegal!

The moral? Smart internet marketing can be described as avoiding dumb internet marketing. Just don't do it!

What Is Smart Internet Marketing

Many business that want to increase their presence online pay for some of the most ridiculous things such as temporary links, ineffective ads and spammy articles. All these may increase your online presence for a small period of time, but it’s not smart and it will fail. With more business becoming conscientious of this, professionals want to know what is smart internet marketing and how do we incorporate smart internet marketing into our online marketing plan?

Smart internet marketing is simply doing things the right way to increase your rank and visibility online by focusing on longevity. So what is smart internet marketing?

1. Great articles that are distributed correctly


2. Frequently updated company blogs that draw in readers


3. Strategic classified ads that are posted near your target audience


4. Increased presence on social networking sites that are relevant to your product


5. Increasing linkage using popular websites that will lead potential customers back to your website.

These are just a few examples of smart internet marketing, of course a little expertise and a lot of hard work can take your business from virtually unknown online to having a sustainable online presence.