Get Google on Your Good Side

If you want to have more of an online presence, there are certain ways to intimidate Google into putting you on the first page of keyword searches.

First, you show up at the Google center with a briefcase full of money and a sub machine gun…haha…I’m just kidding. The best way to make Google your buddy is by networking with Ajax Union first.

We work with you to optimize your site through blogging, social bookmarking, classifieds and articles. Essentially, we create fresh, new content to put out there on the internet so that when people are looking for what you do, your company has the most to say about it. Of course, this ain’t easy; if it were, you wouldn’t be looking for help. But it is effective. Isolating certain keywords to focus on can shepherd your audience towards your business specifically.

The result is that eventually, your Google ranking for those keywords will improve. While it doesn’t happen overnight, it is a sure way of being able to be found on the internet. And eventually you won’t even need to give people your website, just say “Google it,” and tell them to look for you at the top of the list.

Smart design means smart internet marketing

It’s important to focus on links and keywords in your SEO and smart internet marketing strategies – but don’t forget site design in the process. Smart site design will help your website achieve good rankings in search results.

First of all, it’s important to have good, readable text on your website’s homepage; this helps a search engine find your site. A site designed entirely in Flash is not good because text in Flash files often become embedded in images, which are not read by search engines. That means a search engine won’t be able to recognize your all-important links and keywords.

You want to create a website with a logical and well-organized hierarchy – that means a home page with clear categories and sub-categories. Hierarchies are essential for websites with lots of pages and can be achieved by using breadcrumbs, HTML site maps, and logical directory and URL structures.

Make sure you give your web pages unique titles which show that your site has varied content. If you start every page with your company’s name, your site will be penalized in search results.

Finally, keep the content on your website fresh by performing regular updates. Don’t just create a site and forget about it. After a while, a search engine will pay less attention to your site and give fresher sites priority in the search rankings.

Smart internet marketing companies can provide advice on the design of your website and help you achieve better results.

Internet marketing and social media

There are so many ways to reach out to your customers on the internet these days. It’s no longer enough to just have a website for your Williamsburg vintage clothing store, no matter how attractive it may be. Blogs, Facebook, Twitter and YouTube are just a few other platforms that are essential for smart internet marketing.

The use of Facebook and Twitter are skyrocketing. New research shows that more and more smart phone users are accessing social media sites through their mobile web browsers. With so many consumers using these sites, at all times of the day, from any location, it can really pay off to have a presence in these forums.

There’s plenty of evidence to show that Twitter and Facebook are viable sales and public relations platforms. Recently, Sony reported over £1 million in sales thanks to their successful Sony Vaio Twitter account.

Social media sites are a great place for creating a buzz about your product, which translates to more hits on your website and revenue. Think about it: in this time-poor society, consumers on the Internet are less likely to read a lengthy press release about a new product than to look at one-sentence reviews coming through their Twitter live feeds or comments by their peers on a Facebook wall.

For advice on how to grow your business on the Web, contact a smart internet marketing company today!

Get localized on your next internet marketing campaign!

You just opened a new sushi place. Good for you! You spend a fortune on internet marketing and SEO and you want to become the #1 for “sushi delivery” on various search engines. But then you realize that your sushi place is in Brooklyn and getting search results in L.A. won’t do you any good, especially if you are paying per clicks.

What I’m trying to say is that it’s actually possible to invest less and get more. Or maybe invest right in a smart internet marketing campaign. You see, instead of going for the whole shebang, domination over the world’s sushi market (unless you have really big plans…) you better go local! Focus on localized search results and go for demographic advertising which will save you time and money.

But even a national company can benefit from local search results. Many internet consumers want to know that your business is not just up in the air and actually see or visit a local branch, or at least know that it exists.

How do you achieve successful local search results? Well, like anything else that’s SEO, the first and most important thing would be keywords keywords keywords. Localize your keywords and focus on terms such as “Miami FL dentist” instead of just “dentist” (that is if you’re a dentist and work in the Miami area…) Getting your site to appear local listings like yelp.com is also a good idea.

If you want to know more about smart internet marketing, visit us today at www.AjaxUnion.com!

Internet Marketing: Facebook or Twitter?

So we all know that Twitter and Facebook are key platforms in a smart internet marketing plan that can allow you reach your target audience. But which is better?

A recent study found that, on average, users spend 32.2 minutes on Facebook, and 7.8 minutes on Twitter. Facebook US has a global traffic ranking of 2, whereas Twitter US has a ranking of 12. On this data alone, Facebook appears to have an edge.

With Facebook, you can build up a large network of fans in a relatively short amount of time. Facebook is great for building a strong following of potential clients because it allows you to post a range of interesting information, including photos, videos and links, to keep your users engaged.

Twitter, on the other hand, is better for monitoring how your business is doing in the market – by doing a search, you can easily see what people are saying about your service or product, and even your competitors. You can track increasing or declining trends, and achieve a large external reach on the Internet through streams of live tweets.

Facebook’s community “wall” feature appears to be a more popular forum for interaction than Twitter’s internal communication features. And Facebook may be more useful than Twitter for communicating with a target audience directly, as it allows you to send instant and direct messages.

The verdict? To maximize your internet marketing and presence, cover all your bases and go for a mix of social networking platforms.

Smart Internet Marketing: Google's “Search On” Campaign

Amid promos for Doritos and beer, viewers of the recent Super Bowl XLIV were surprised and largely pleased to see a television spot for something more poignant (and less edible) than such football snacks. This was Google's daringly simple “Parisian Love” commercial, which showed video screenshots of a variety of Google searches, from “study abroad paris france” to “how to assemble a crib” — basically, a snapshot of a young person's life as defined by their evolving online searches.

Experts have compared this ad, part of Google's “Search On” Campaign, to many Apple commercials, as both companies appear to have mastered the sparse, no-frills form of advertising, which allows each product or service to truly speak for itself. Even more remarkable is the fact that Google's ad was created in-house as a part of a project not intended for the Super Bowl.

Of course, in terms of smart internet marketing, ads like this only remind us — and consumers — of our society's growing reliance on search engines. Whereas a decade ago a curious student might have picked up a travel guide or pamphlet from the admission's office, Googling “study abroad paris france” is clearly the more modern research option.

Don’t You Wanna Be at the Top of the List?

Let’s say you’re a neurosurgeon. You want to be known as the best neurosurgeon in town, but you know there are others out there. Unfortunately, if I need an operation and google “neurosurgeon,” not only do you not come up at the top of the list, you aren’t even on the first page. Turns out your main competitor, your crosstown rival, is number one. The guy gets all the best awards, rankings, and he even comes up first on the internet!

How does he do it? Through an emerging industry called SEO (Search Engine Optimization) and smart internet marketing. You can use SEO to make sure that your name and website has more online presence, that when sick patients need your services, you are not only on the first page, but at the top of the list!

Of course, to get there takes hard work, but you know that, you’ve been working hard for years. It’s just a matter of online priority, and that’s what where we come in. So if you want to keep up with the current of ever changing technology in 2010 and throughout the decade, leave it to us! Pretty soon, you will be number one.

The Hidden Potential of Smartphone Internet Marketing

In a sense, all internet marketing is smartphone marketing, as these gadgets are “smart” enough to access the web anywhere, anytime. And just like everyone else, people on the go have to buy food, furniture, and electronics, lease their cars, find heath insurance, and more—so why not target these users as well?

Of course, some websites are more capable of tapping into smartphone potential than others. Sites and blogs designed with mobile compatibility are at the top of the food chain—nobody wants to scroll endlessly to the side to browse a page last optimized for Internet Explorer.

That being said, content is just as important. There are certain websites you just don’t want to read on a tiny smartphone screen: in-depth articles, FAQ pages, forms to fill out. Smartphoners want information as bite-sized as the iPhones and BlackBerrys they’re using to read it.

But do you know what else they want? Local listings. Mobile users check for local directions and businesses almost as often as they text—and whether it’s restaurants, movie times, or a local salon for a quick manicure, they’re going to find it on their phones.

So, how does all of that fit into your internet marketing plan? For one thing, try to make a presence on bite-sized websites like Twitter and Facebook, in addition to pimping your SEO techniques to support a presence on Google Maps and other local resources.

Google Realtime Results

Google made this great video showing you some of its realtime results it pulls from twitter and other places. Pretty cool!