Want World Domination? Read this post…

Throughout history, people always wanted to dominate the world! Nowadays, it’s no longer about world domination – it’s all about google domination. Yup, if you really want power, fame and fortune, you need a good strategy to dominate the world’s leading search engine - you need to rank as #1 on google.

Of course that it is our job to help your website climb on top various search engines and rank as the best in the business, but if you want to know more about SEO you might consider picking up this new book called “SEO Made Simple: Strategies For Dominating The World's Largest Search Engine.”

It’s a handy little guide that can always help you understand what’s behind all of this SEO mumbo- jumbo and weird web lingo and teach you some interesting techniques and tricks that you can always utilize and tweak on your website. It’ll teach you all the basics and elementary stuff like link building, on-page optimization, off-page optimization, and world domination. Ah… actually, not sure about the world domination thingy.

So if you’re just launching a business or have a friend that is starting a new venture – this book will be the perfect gift! Well, this book and our services of course…

If a company is not on Google, does the company exist?

I know it’s kinda sleazy, but go ahead… google yourself! Really, I dare you! Come on, google your company’s name and see what comes up. What? Nothing comes up? Can’t be. Oh, your competitors come up. Well, that’s not good!

Did you ever hear about the philosophical debate “If a tree falls in the forest and it doesn’t come up on google – does it make a difference?” Hey, you can ask yourself the same question when it comes to your business too. Because when the internet is google, you have to secure yourself a place at the top, or nobody will care about you.

SEO is more than just a nice to have. In these days, advertising campaign is the new nice to have and SEO means just about everything. Millions of prospective customers are surfing the internet right now, and you have to make sure that when they need the services you provide, they will get to you and you alone! Not having a clear SEO roadmap is basically losing money. Every day. Every minute. Every second.

By the way, ranking high up on google is not that complicated. All you have to do is open your mind and join the internet marketing revolution.

So think about it over Christmas. Maybe you can ask Santa for a better ranking on search engines. Or maybe you can just contact Ajax Union. Because we’re much closer than the North Pole!

Happy New Year from the Ajax Union team!

Why would an FAQ page rank above a site's homepage?

Alex asks:

"Sometimes, when you search for a company or so, you won't get the main page as a search result. For example, you search for *example-company-name* and get their FAQ page listed first. How does that happen and how can we avoid it on our own websites?"

Search Engine Marketing Ethics- Google Yourself?

Search marketing is all about doing what you can to bring your name and your brand in front of prospects to increase sales. People use keywords, pay-per-click, sponsored links and a myriad of other ways to move their links to the top of the SERPs (Search Engine Results Pages.) All's fair in love and business, right?

It seems game is changing, according to the gang at Google, anyway. Google has long been known as the king of search engines by many people and they offer some great services to help anyone doing business online. Some people are taking umbrage with Google's efforts into marketing oneself, however. Google is offering reputation management services. Google suggests if you don't like what you find when you "Google yourself," well, simply create some information you do like and load it up with keywords and other search engine friendly fare.

The specific phrase used on Google blog is "proactively publish information." The blog talks about publishing blog posts with flattering photos to try to overcome negative photos or asking people to write positive reviews about your company to compensate for some that may not paint such a pretty picture. Reputation management is nothing new in search marketing- people have been doing it since the dawn of the Internet age. Somehow, Google advising it seems a bit unseemly, though, doesn't it? Maybe they will publish some other blog posts to knock this one off the first page of the SERPs. After all, whose reputation should they be managing- yours and mine- or their own?

Google Caffiene GFS2

Google Writes on thier sandbox page:

"We appreciate all the feedback from people who searched on our Caffeine sandbox.

Based on the success we've seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given."

Well for all those concerned about page rank, don't be. Matt Cutts made it clear that the objective is to change the engine under the hood but not to change the ranking philosophy.

"Caffeine is a fundamental re-architecting of how our indexing system works," Cutts says. "It's larger than a revamp. It's more along the lines of a rewrite. And it's really great. It gives us a lot more flexibility, a lot more power. The ability to index more documents. Indexing speeds - that is, how quickly you can put a document through our indexing system and make it searchable - is much much better."

How To Use Twitter Lists Effectively

We knew it wouldn’t be long before Twitter came up with a new feature…Twitter Lists. But like all new features, users have to learn how to use them effectively, and more importantly, how to use them with a Twitter account in conjunction with your internet marketing plan.

So what exactly are Twitter Lists? Basically you create a Twitter List named whatever you like, “My Fave Tweeters” for example, and you can add people to those lists and make those lists visible or invisible. For example, if you create list named “People I Should Unfollow” you probably wouldn’t want to make that lists visible, and only you would be able to see that lists.

So how exactly does this benefit you or your potential customers? This is where the creativity begins to flow. Let’s say you own an online bookstore and you are promoting a new author. You can create a Twitter List named “Friends Who Would Love John Doe’s New Book”. Once you make that lists visible, people you add to the list, which should be tweeters who have bought books from you before or are interested in books, will be notified on their homepage.

Once they see they’ve been listed, they’ll be flattered and probably check out the new book on your website.

Another cool feature is the ability to use the url of that list in your internet marketing plans. Let’s say you wanted to let other people on your website know exactly who are on the “Love John Does’ New Book” list. You can copy the url of that list and include it into your webpage for another level of interaction. Usually people just use their Twitter urls to promote Twitter, but now there are more ways to use Twitter to promote your interest and more importantly, your business.

What should I do if I don't know why my website was penalized on google?