Will Google Wave Change Internet Marketing?

With the launch of Google Wave, marketers and online businesses have been wondering...will this new application change everything for me? Will it allow me to get closer to potential customers or make them harder to find. Will it expose hidden marketing agendas that have been effective, or will it cause a new wave to opportunities?

Our verdict? We believe Google Wave will allow marketers and businesses who are doing their own marketing, to work more effectively. The pros definitely outweigh the cons. For those of you who are just hearing about Google Wave, Google Wave is "a web-based service, computing platform, and communications protocol designed to merge e-mail, instant messaging, wikis, and social networking." (Source: Wikipedia)

The main reason we believe The Wave is going to change marketing of the past to a new effective future is the implementation of cloud computing. Cloud computing allows for a laptop users to use applications and programs from a hub instead of having to download it to a computer. The idea here is the ability to take "real-time" to the next level. Marketers can utilize this real-time component to interact and communicate with customers in real time.

Just imagine, releasing a email offer that immediately allows customers to engage, communicate and ask others about an offer that they also received...and even ask you questions about the offer..in real-time. Something that email has yet to do.

Learning to utilize this powerful tool now by interacting with developers and testing the product out now is imperative to the success of any marketing campaign going forward.

Want to learn more? Visit our previous post on What Exactly is Google Wave..