Article Writing Guidelines:
· Your article must be at least 500 words long.
· Include a compelling headline. “How to” headlines work great.
· You will be provided with a number of keywords. Please implement the words throughout the article and in the headline.
· We might ask you to write about “Choosing a Car Stereo” and you don’t even have a license. It’s okay to google for ideas. It’s not okay to cut & paste from other sources. Not even one sentence. If you use stuff that is already out there - make sure you launder the material well. Turn it around and use new words.
· Never repeat a sentence twice in the same article or even in a series of articles.
· You are writing for an internet audience so always keep in mind that youtube is a click away! Don’t go all New York Times and don’t use big words. Use simple, intimate style and share (or make up) your personal experience.
· Keep the paragraphs short and get to the point quickly.
· Try to maximize the use of bullets or numbers
· Although we are a marketing company, you should not try to advertise or promote any business in your writing. Keep it objective and deliver unbiased articles. When writing about Selling Gold for Cash don’t say “sell gold online, it’s better than sex.”
· But don’t be too negative as well. This is not investigative reporting so “don’t sell gold online – it’s a scam” wouldn’t work. Although you can definitely write “when selling gold online, watch out from unscrupulous businesses” and provide tips for safe transactions.
Also, please include a two sentence summary before each article and the main keywords you were using.
No comments:
Post a Comment