Think Through Your Internet Marketing Plan

To create an effective Internet Marketing Plan for your business it is important to put some thought; specifically the who and what of your strategy.

So many businesses today jump on the internet bandwagon with no clear vision in mind. They start a blog, join a few social media sites, and buy some pay per click ads. All the while they have no idea who they are doing it for and why they are doing it. Those are the two most important starting points of any internet marketing campaign, but they are not the only ones. Here are a few tips on starting out on the right foot when marketing on the internet:

1. Find out who is benefiting from your marketing presence on the internet. The most obvious is customers and clients, but what about stakeholders, your competition, and product developers. Make a detailed list of who will benefit from your internet marketing initiatives.

2. Ask yourself what your customers, clients, stakeholders, and competition care about. What issues are affecting them that will make them constantly click on what you have to offer? If you are selling jewelry online as yourself what is the number one concern of your customers. It could be jewelry cleaning, replacement pieces, maybe even insurance. Figure out what your target audience wants.

3. Don't reinvent the wheel by starting your internet marketing campaign from scratch. Find out who in your industry has successfully used the internet to boost their sales and increase their customer service scores. Once you find them, do your own case study and figure out what works and what doesn't.

These three tips will help you pave your way to online marketing success.