Tweet Your Way to More Customers

Twitter is a free social networking and micro-blogging service which allows users to read other users updates, called tweets. Remember that PowerPoint course you took that discussed how less bullet points is actually more? Well, the same theory applies to Twitter. It's a phenomenal way to attain more customers with fewer words and that means effective free online marketing!

But before you start tweeting there are some Twitter etiquette points that every business should practice.

1. Make sure your Twitter Profile reflects your business
Twitter has background customization options that allow you to add your business logo or color schemes to your Twitter background. The objective is to make sure your brand is identifiable across all of your social media venues. Additionally, your business blog or website URL should always be present on your Twitter page. Customers click on that link to uncover precisely who you are and if following you will be advantageous to their online experience.

2. Make Twitter known on your business blog
Your Twitter feed, a list of all your recent Twitter updates, should be present on your blog. Many customers will go to a business blog to get a better sense of the products you offer or learn more about the face of your company. This is your one chance to make a great connection! If a customer sees your Twitter feed and he or she has a Twitter account most likely they will choose to follow you; and if they don’t have a Twitter account curiosity will set in. Now you can send immediate information on coupons, company initiatives, and any other company news directly to customers.

3. Word of Mouth is still important
When attending networking events spread the word about you Twitter account and encourage possible partners to get involved. Additionally, your business card is still the most important networking tool you can use to leverage your business. Use this powerful tool to advertise your Twitter profile by adding a link to your business card right next to you email. You'd be surprised how great of a conversation starter that is to potential clients and partners.

So what are you waiting for? Tweet yourself to new customers today