Thursday, April 23, 2009

10 Ways To Promote Your Company Blog


Many companies hire internet marketing companies to set up their blogs, design their social media profiles, write a few articles and then the experience is over!

But what happens after everything is setup? How can you use smart internet marketing to promote your company blog and get readers interested in your brand? Here are 10 tips to put you on the right track.

1. Find some high ranking blogs, websites, and other sites and start exchanging links on blog roll.

2. Make sure you sign up for Google Analytics and track your web statistics

3. Submit your RSS feed and url to rss and blog directories as well as search engines

4. Comment on other blogs that are within your industry and that has an influence on their readers.

5. Post, post and post at least 3 to 5 times per week. Content is probably the number one reason a blog boost to number one.

6. Be polite by always responding to comments on your blog as well as thanking other bloggers who have linked to you. Also, always site where you got your story lead or content.

7. Don't be afraid to interview other bloggers.

8. Use your blog to get media credentials

9. Get off the computer and network with your targeted audience. Add your blog address to your business card.

10. Promote your blog using social media networks.

Thursday, April 2, 2009

Should You Hire A Internet Marketing Company?



One question that should be answer before you start marketing your business online is... "Should I hire a internet marketing company?". The benefits of hiring a internet marketing company are amazing but many people doubt making the investment because they don't understand exactly how important hiring one can be. Enter the age of smart internet marketing which allows you to get it right the first time and start reaping the benefits today.


However, if you are still hesitant here are a few questions to ask yourself:


Question 1: How important is internet marketing to the growth and success of my company?

Things to consider: Am I in competitive market? Do I want to make sales outside of my community? Do I plan to expand?


Question 2: Do I understand how to increase my presence online through link building?

Things To Consider: Do I know how to obtain high quality inbound links? Do I know which links to avoid? Do I understand how to get search engines to pay attention to me?


Question 3: Can I optimize my website via meta-tags, title pages, product descriptions, and key word phrases?

Things to consider: Do I know how to find high value keywords that relate to my website? Do I know the best way to insert words into my meta-tags? Do I understand html, headings, and title pages?


If you cannot confidently answer these question with the expertise needed you may want to think about hiring an internet marketing agency.