What Is Smart Internet Marketing

Many business that want to increase their presence online pay for some of the most ridiculous things such as temporary links, ineffective ads and spammy articles. All these may increase your online presence for a small period of time, but it’s not smart and it will fail. With more business becoming conscientious of this, professionals want to know what is smart internet marketing and how do we incorporate smart internet marketing into our online marketing plan?

Smart internet marketing is simply doing things the right way to increase your rank and visibility online by focusing on longevity. So what is smart internet marketing?

1. Great articles that are distributed correctly


2. Frequently updated company blogs that draw in readers


3. Strategic classified ads that are posted near your target audience


4. Increased presence on social networking sites that are relevant to your product


5. Increasing linkage using popular websites that will lead potential customers back to your website.

These are just a few examples of smart internet marketing, of course a little expertise and a lot of hard work can take your business from virtually unknown online to having a sustainable online presence.

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Social Media Marketing

Internet Marketing Article Writing for the Web

Writing for the Web

Article Length & Structure


Studies have shown that readers read nearly 25% slower and tire much quicker when reading content on the computer as opposed to paper; therefore, Web content should be brief.

• Limit articles to 2,500 words
• Be concise – avoid ornate and extraneous words

Write Using the Inverted Pyramid Style


Readers don’t like to have to scroll through paragraph after paragraph of text to find what they’re looking for; therefore, online articles should be structured differently than articles in print.

Unlike some articles in print, which begin with background information, online articles should begin with the conclusion. Yes, that’s right. You need to "give away the ending", so to speak. Then, include a brief summary of the contents of the article. This "introductory" information, which should be included in the first and/or second paragraph(s) of the article body, should be written so as to grab and hold the reader’s attention.

You should structure your article:

• With the conclusion at the beginning of the article
• Followed by a summary of the article content
• Proceed with progressively less important information as you continue down the page.

Scannability

Research has shown that approximately 80% of readers do NOT read every word when reading online content; they scan the page, quickly searching for key information. Therefore, it is critical that your content be easily scannable.

In order to make your articles easily scannable, you should:

• Keep paragraphs short (3,000 characters maximum)
• Discuss only one idea per paragraph
• Use subheadings to divide article into sections that allow readers to quickly find key information
• Distinguish 2 or more ideas, key points, etc. using the list tags

Using Lists


Lists are much easier to the eye than a paragraph of text. However, you need to keep your lists short. Studies have shown that people can remember approximately 8 items at one time, so keep your lists to a maximum of 8 items. If you have more items to list, try separating them into two lists, each with its own subheading.

Also, when writing your lists, keep the words per line brief. For instance, don’t bullet sentences or paragraphs. The items in your lists should be either a word or a phrase.