Wednesday, December 31, 2008
Monday, December 1, 2008
5 Tips for Successful Online Holiday Marketing
Online holiday marketing can be intimidating especially if you do not know what you are doing or what your company’s holiday goals are this season. In order to make sure you have your holiday hat on straight here are a few tips on how to leverage your online presence this season.1. Create a Holiday Gift Guide
Holiday Gift Guides are a great way to get new customers to take a look at your product. If you are not creating one yourself, and you should, then contact those who are and get your products on the list. If your business focuses on services, create a company gift card and use that as a great product offering this holiday.
2. Use Your Company Blog
Placing your holiday products, discounts, coupons, or offerings on your blog is important. First, write consecutive posts about what your company is offering and secondly make sure it is viewable on the sidebar of your company blog so users can easily find out what's going on.
3. Contact Your Affiliates
If have an affiliate program then offer your affiliates additional holiday bonuses or gifts for directing traffic to your site. Reward the year’s top affiliates with a shout-out on your company blog or additional incentives to get them excited about what your company has to offer.
4. Leverage Social Networking
Get on your Facebook, Twitter, and MySpace accounts and network your heart out. Let everyone know what's new this holiday season and make sure to thank everyone who has supported you throughout the year.
5. Give It Away
Contact blogs that are related to your product or services and offer to give their readers a chance to win a coveted product or service that you offer.
Remember, the holidays don't have to be a scary time of the year, use it to increase clients, consumers, and brand awareness.
Happy Holidays!
Wednesday, November 26, 2008
Monday, November 24, 2008
Think Through Your Internet Marketing Plan

To create an effective Internet Marketing Plan for your business it is important to put some thought; specifically the who and what of your strategy.
So many businesses today jump on the internet bandwagon with no clear vision in mind. They start a blog, join a few social media sites, and buy some pay per click ads. All the while they have no idea who they are doing it for and why they are doing it. Those are the two most important starting points of any internet marketing campaign, but they are not the only ones. Here are a few tips on starting out on the right foot when marketing on the internet:
1. Find out who is benefiting from your marketing presence on the internet. The most obvious is customers and clients, but what about stakeholders, your competition, and product developers. Make a detailed list of who will benefit from your internet marketing initiatives.
2. Ask yourself what your customers, clients, stakeholders, and competition care about. What issues are affecting them that will make them constantly click on what you have to offer? If you are selling jewelry online as yourself what is the number one concern of your customers. It could be jewelry cleaning, replacement pieces, maybe even insurance. Figure out what your target audience wants.
3. Don't reinvent the wheel by starting your internet marketing campaign from scratch. Find out who in your industry has successfully used the internet to boost their sales and increase their customer service scores. Once you find them, do your own case study and figure out what works and what doesn't.
These three tips will help you pave your way to online marketing success.
Sunday, November 23, 2008
Black Friday 2008 - How will you spending nov 28 ?
This video promotes no spending on black friday 2008
Monday, November 17, 2008
The Power of an Email Signature
Like online social media marketing, email signatures are powerful, free of charge, and can bring in more clients and customers than you could imagine, if done correctly. Nancy E Schwartz, who helps nonprofits succeed through effective marketing and communications, made an interesting point about email signatures:If your organization has 30 employees, each of whom sends 15 emails daily outside the organization, then (assuming 250 business days) that's 112,500 business cards or ads distributed annually, at no cost. If you have 100 employees, that's 375,000 cards or ads annually.So what exactly is an email signature? An email signature is a block of text mechanically added to the bottom of an email message, article, or forum post. It usually has five elements including your name, your professional title/position, your company's name, your phone number, and your company website url.
This is an example of a basic and appropriate email signature that provides all the details needed to direct potential clients and customers to your website...
Jane Doe
VP of Marketing
Ajax Union
p. 1-555-123-4567 ext 890
www.ajaxunion.com
However, for different businesses, and this depends on your needs, there are some other elements that can be added to spruce up your email signature including a blog feed, links to your social media spaces, images, and tag lines. For example:

A great resource to get your email signature is MyBlogLog where you can log in and go to edit you profile. You'll notice a new Email Signature tab and just fill in the details and hit get code. The instructions will help you the rest of the way.
Remember, sometimes less is more. You can always opt to leave out your fax number, email address, business address, and alternate phone numbers.
Tuesday, November 11, 2008
Tweet Your Way to More Customers
Twitter is a free social networking and micro-blogging service which allows users to read other users updates, called tweets. Remember that PowerPoint course you took that discussed how less bullet points is actually more? Well, the same theory applies to Twitter. It's a phenomenal way to attain more customers with fewer words and that means effective free online marketing!But before you start tweeting there are some Twitter etiquette points that every business should practice.
1. Make sure your Twitter Profile reflects your business
Twitter has background customization options that allow you to add your business logo or color schemes to your Twitter background. The objective is to make sure your brand is identifiable across all of your social media venues. Additionally, your business blog or website URL should always be present on your Twitter page. Customers click on that link to uncover precisely who you are and if following you will be advantageous to their online experience.
2. Make Twitter known on your business blog
Your Twitter feed, a list of all your recent Twitter updates, should be present on your blog. Many customers will go to a business blog to get a better sense of the products you offer or learn more about the face of your company. This is your one chance to make a great connection! If a customer sees your Twitter feed and he or she has a Twitter account most likely they will choose to follow you; and if they don’t have a Twitter account curiosity will set in. Now you can send immediate information on coupons, company initiatives, and any other company news directly to customers.
3. Word of Mouth is still important
When attending networking events spread the word about you Twitter account and encourage possible partners to get involved. Additionally, your business card is still the most important networking tool you can use to leverage your business. Use this powerful tool to advertise your Twitter profile by adding a link to your business card right next to you email. You'd be surprised how great of a conversation starter that is to potential clients and partners.
So what are you waiting for? Tweet yourself to new customers today
Monday, November 3, 2008
What's Your Online Marketing Footprint?
With so many options on the World Wide Web including social media websites, blogs, search engine optimization techniques, social media optimization techniques, and much more, how do you determine your online marketing strategy is effective?I call this your "online marketing footprint”. It’s just like your carbon footprint but it helps you take a look at all of your online venues and not only put them into perspective, but also decide which ones are right for your business.
So how do you assess your online marketing footprint?
Step One: Analyze
In order to analyze your online marketing footprint the best thing to do is go through all your social media venues and blogs and ask yourself a few questions.
- Is this online footprint in line with my business goals and objectives?
- Is this online footprint bringing lucrative leads to my website, blog, or profiles?
- Am I just taking up space or am I actually interacting users and potential customers as well providing relevant resources?
Using your analysis from step one, determine which online footprints needs to be abandoned. Every online user has jumped on a new social media site and created a profile only to find that they never go back. It’s okay to delete your account and move on. If you can't delete your account, email the site organizer or web manager and ask for them to delete it for you
Why not just abandon ship? Well, it’s important to not look "sporadic" online. Remember, strategy and planning are important characteristics of great business people and looking sporadic and unorganized on line is just as bad as looking that way in the boardroom.
Step Three: Equalize
Now it’s time to really research and find what additional footprints you are missing that could be beneficial to your online marketing plan. Every business person with an online marketing plan should have a strong presence on what I call MTF; Myspace, Twitter, and Facebook. If video is an important part of your outreach then a channel on YouTube is also important.
Finally, there are the small gold mines that you have to research and determine if it’s right for you. It may be a forum, a social media site, or someone else's blog, whatever it is remember to assess the benefits first and it works for you go for it.
So what are you waiting for? Increase your online marketing effectiveness by Analyzing, Condensing and Equalizing your online footprint.
Thursday, September 25, 2008
Monday, September 15, 2008
The Father of the Internet - Vint Cerf

His contributions have been recognized repeatedly, with honorary degrees and awards that include the National Medal of Technology, the Turing Award, and the Presidential Medal of Freedom.
Cerf has worked for Google as its Vice President and Chief Internet Evangelist since September 2005.
Thursday, September 11, 2008
Will It Blend and Seth Godin and the Meatball Sundae
Tom and the Blendtec team do unspeakable things involving a meatball sundae
Wednesday, September 10, 2008
Large Hadron Collider ( LHC ) - Amazing Video
Latest LHC Technology. Will it tell us the end of the world? This is pretty cool.
Tuesday, September 9, 2008
Saturday, September 6, 2008
Google: World's Most Powerful 10-year-old
When Larry Page and Sergey Brin founded Google on Sept. 7, 1998, they had little more than their ingenuity, four computers and an investor's $100,000 bet on their belief that an Internet search engine could change the world
Thursday, September 4, 2008
Kevin Kelly: Predicting the next 5,000 days of the web
At the 2007 EG conference, Kevin Kelly shares a fun stat: The World Wide Web, as we know it, is only 5,000 days old. Now, Kelly asks, how can we predict what's coming in the next 5,000 days?
SIMS 141 - Search, Google, and Life: Sergey Brin - Google
Search Engines: Technology, Society, and Business. The World Wide Web brings much of the world's knowledge into the reach of nearly everyone with a computer and an internet connection. The availability of huge quantities of information at our fingertips is transforming government, business, and many other aspects of society. Topics include search advertising and auctions, search and privacy, search ranking, internationalization, anti-spam efforts, local search, peer-to-peer search, and search of blogs and online communities. The Instructor, Dr. Marti Hearst, is an associate professor in the School of Information at UC Berkeley, with an affiliate appointment in the Computer Science Division.
Paid Search 101 rap
This time he raps about the basic steps of starting a PPC (Pay-Per-Click) campaign. lyrics:
you want to start SEM well heres what to do
focus on a product and find a niche too
you want to get the listing
I'll give you some assisting
SEo & SEM, they are coexisting
to cover all the bases
you must have patience
research all your keywords and your phrases
they all sound good but they may not be a factor
several ways to check and I prefer word tracker
very vague phrases should get denied
longtail keyphrases are more qualified
check the cpc, that's the cost per click
make a judgement call, is is worth that hit
if it is then keep it
if its not then delete it
stay within your budget, that's not a big secret
track your results, reporting is critical
and set your goals right be Google analytical
Google Adwords and Yahoo Search Marketing
if your business local make sure you geo targeting
the user only clicks on what sounds best
make sure you use very descriptive ad text
its a must that you use correct landing pages
if they see what they want, they easily persuaded
when they convert that's a win win
when your site is bookmarked they'll come back again
cpc will go, ctr will skyrocket
roi will get better, that's more money in your pocket
and if you smart, you'll invest in more phrases
but that's up to you, I'm just giving you the basics
you got it then fine, if you don't hit rewind
listen closely and play it back 1 more time
that's just the start anymore might cost
I have to deal with my boss
if I tell you the secret sauce
like using paid search to enhance seo
and revolving ad text is the way to
uh oh, I gotta go, that's too much for you to know
but if you want more, wait for the next video
OK Go - Here It Goes Again - Viral Video
Wednesday, September 3, 2008
Sunday, August 31, 2008
Marketing Michael Phelps
Thanks to his record-setting winning ways in the Beijing Olympics, American swimmer Michael Phelps has become a marketer's dream
Wednesday, August 27, 2008
Monday, August 25, 2008
Thursday, August 21, 2008
Monday, August 18, 2008
Marketing and Branding Advice
I think the best brands, the best sites have a large portion of their founders personality in them. Never be afraid to be yourself, after all there are 1/2 billion people on the www, not all of them have to agree with you. Concentrate on the ones that share your views, concentrate on making their experience the very best it can be, the rest forget them.
Or to put it another way, the best sites say - this is what we do, this is how we do it, if you don't like it go somewhere else.
Tuesday, August 12, 2008
Nike Basketball Commercial - Viral Video Ad
Nikes new Viral video commercial. In the top charts on youtube.com
Monday, August 11, 2008
America's Got Talent: Terry Fator - What a Wonderful World
Lyrics:
I see trees of green
Red roses too
I see them bloom
For me and you
And I think to myself
What a Wonderful World
The colors of the rainbows
So pretty in the sky
Are also on the faces
Of people going by
I see friends shaking hands
Saying - How do you do?
They're only saying
I love you
And I think to myself
What a Wonderful World
Ohhhhh, yesss...
America's Got Talent: Terry Fator (ventriloquist, impersonator, singer, comedian) with Winston the Turtle impersonation of Kermit the Frog singing Louis Armstrong - What a Wonderful World. Semi-Finals Top 20.
Tuesday, August 5, 2008
Friday, August 1, 2008
Like Shopping? Social Networking? Try Social Shopping 2.0
FOR most small businesses, competing on the Web is hardly easier
than competing offline, where gigantic retailers with huge marketing
budgets dominate. But for Amenity Home, a start-up in Los Angeles with
three products, four employees and no marketing budget, getting noticed
was a simple matter of word-of-mouth advertising, albeit in an unusual
way.
Late last month, an online shopper posted a photo of one of Amenity Home’s $400 duvet covers on ThisNext.com,
one of a new breed of Web sites that promises to connect
independent-minded shoppers with hard-to-find products. Other shoppers
copied the photo to their own blog pages, bringing the company some
much-welcome attention, said Kristina de Corpo, an Amenity Home
founder.
“We’re a young business furiously trying to keep our
heads above water, so this is really exciting,” she said. “We’ve gotten
tons of hits from it.”
Sites like ThisNext and a handful of services like Kaboodle.com, Wists.com and StyleHive.com
are spearheading a new category of e-commerce called “social shopping,”
that tries to combine two favorite online activities: shopping and
social networking. These sites are hoping to ride the MySpace wave by
gathering people in one place to swap shopping ideas. And like MySpace,
the sites are designed for both browsing and blogging, with some
shopping-related technology twists included.
Social shopping is
just the latest solution to a chronic problem for online retailers and
shoppers: many shoppers aren’t sure what to buy, but they know they
won’t find it on the sites of mainstream retailers like Macy’s, Amazon or Wal-Mart.
Online
retailers often refer to this as the “product discovery” problem, but
it might better be referred to as online retailing’s Teflon piñata, so
many times have entrepreneurs tried to crack it.
“Online
shopping is more accurately described as purchasing, because it’s so
directed and goal-specific,” said Gordon Gould, ThisNext’s chief
executive. “You might be looking for a plasma
screen TV, but there’s not a lot of lateral thinking about what else
you might be interested in. We want to show people other products that
wouldn’t make sense for an e-tailer to batch together.”
•Users
who register with social shopping services typically create their own
pages to collect information on items they find. But instead of simply
describing what they have found on other sites and posting a Web
address, they can download a piece of software that allows them to grab
images of those products to post on their own shopping lists.
The
social shopping services can then post pictures of items that have been
viewed or circulated widely among visitors who have searched the site
for, say, home furnishing ideas.
The social shopping sites hope
to parlay that enthusiasm into advertising revenue, once they attract
enough visitors to go back to merchants with a better sales pitch. Some
sites, like ThisNext, also plan to form so-called affiliate
relationships with merchants, who often pay percent commissions on
sales that come as a result of their products being featured on other
sites.
ThisNext also gives users the ability to transfer pictures
or videos of their favorite products from the site to their personal
blog pages. Mr. Gould said the site could also eventually make money by
helping companies find influential customers that they might involve in
early-stage marketing plans or product testing, among other things.
“If you’re the go-to guy for buying Kona coffee, I want to find you, not a generalist,” he said.
Kaboodle, meanwhile, has created another revenue source by striking a deal late last month with eBay’s comparison shopping service, Shopping.com.
Under that agreement, whenever a Kaboodle user features a product that
also appears on the Shopping.com database, Kaboodle will post the
prices at which the product is sold online at various merchants. Should
a reader click through to the merchant’s site, Kaboodle will earn a
share of the fee the merchant pays Shopping.com for that click.
Kaboodle
has also worked with eBay to create pages for collectors of certain
items on Kaboodle, wherein they can receive feeds of eBay auctions that
are relevant to their collections.
The site, which has about
50,000 registered users, has so far raised $3.55 million from
well-known Silicon Valley investors, like Guy Kawasaki and Shea
Ventures, according to Manish Chandra, Kaboodle’s chief executive.
Last
week Kaboodle introduced a set of new features, including one that
allows users to run a slideshow of the products on their list, and then
transport that slideshow to their own blog pages. (That could account
for the late-summer popularity of a collection of string bikinis
featured on Kaboodle’s home page last week.)
According to Rob Goldman, who leads the American division of Shopping.com, Kaboodle and its cohort have potential.
“Who
knows? This may be the only way you shop for clothes in the future, by
seeing what your friends and other people are wearing,” he said. “But
in the scheme of the way commerce is conducted online right now, I’d
see these more as venture investments, and less as line extensions.”
Patti
Freeman Evans, an analyst with Jupiter Research, an online consultant,
agreed. The increasing popularity of customer reviews on retailer sites
and elsewhere, she said, “will help get customers a little more
engaged, and thinking about recommendations from other people, which is
what ThisNext and these other sites are based on.”
One hurdle,
Ms. Evans said, is getting users to go through the trouble of
downloading software so they can grab images of products they like,
assuming they are motivated enough to post favorite products to begin
with.
Ms. Evans said that social shopping sites would also have
to be vigilant against featuring stale products — a particularly vexing
issue for fashion merchandise — because retailers typically carry such
products for about 12 weeks.
But instant popularity for such
sites is not assured. “I think this will have a nice developing
trajectory, rather than something that’ll explode tomorrow,” Ms. Evans
said. “Customers are so used to going to the store to discover new
products that it’ll take a long time to get them out of that.”
- Crowdstorm
- Kaboodle
- Etsy
- Zebo
- ThisNext
- Wists
- ShopWiki
- Wisheus
- Wishpot
- Buzzilions
- Stylehive
- Glimpse
- StyleFeeder
- Reesycakes
- Osoyou
Thursday, July 24, 2008
Good-bye, Google Bomb, Hello Google Bomb 2.0
Good-bye, Google Bomb
By Garance Franke-Ruta
Bloggers, take note: the old-school Google bomb is no more.
That's right, the online behemoth best known for its search engine
says that it has rejiggered its legendary and proprietary technology so
that online efforts by bloggers to manipulate its top-secret search
algorithm to create cheeky, offensive and decidedly off-message answers to searches will no longer work.
"It was fun" while it lasted, said Rick Klau, a member of the Google
strategic partner development content acquisition team, at a search
engine optimization training session for political bloggers in
Washington, D.C., this afternoon. But, he said, "Google bombs don't
work anymore."
Indeed, the changes to eliminate Google bombs were instituted more than a year-and-a-half ago.
But that hasn't stopped political bloggers of the left and right, who
have announced (or worried over) fresh efforts to manipulate search
engine rankings as recently as this May (see here) and June (see here, and here).
Here's
how the old Google bombs worked: Say a group of people wanted to
associate a certain Washington politician -- let's call him Mr. Smith
-- with a particular insult -- like sleazeball -- and have articles
about Mr. Smith come up high in Google search results when people
search for the keyword, sleazeball. They would all link to Mr. Smith's
Web page, wrapping the link's HTML code around the word sleazeball.
Presto-chango: Via the links, the algorithm made a connection between the name and the subject matter, and adjusted accordingly.
That doesn't work anymore, said Klau, because the company today can
spot these swarms and neutralize their effect. "We are far more
perceptive when it comes to these link swarms that show up in a matter
of hours or days," said Klau.
So why haven't bloggers stopped trying to game the system? Work-arounds
may be one reason. So might the increasingly sophisticated nature of
today's Google bombs -- what Open Left's Chris Bowers calls a "2.0 version of the Googlebomb"
-- where the goal is to influence the search rank of a slew of negative
news articles about a politician rather than tie his name to a keyword.
Klau said that he's "not aware of any [successful] Google bombs or
equivalents over the past year" -- but the new efforts aren't Google
bombs, per se.
As Bowers explained it, "What I'm doing isn't a Google bomb." It's a
much harder to detect effort "to alternately optimize John McCain" in
the Google search engine rankings, by linking his name to nine
mainstream new organizations's stories that raise questions about the
GOP presidential contender.
So good-bye Google bomb; hello, Google bomb 2.0.
Monday, July 21, 2008
Wednesday, July 9, 2008
Keyword Tool updated with search volume data
Based on advertiser feedback, and our commitment to provide useful tools and information for our advertisers, we've now added search volume data to the Keyword Tool.
Now, when you use the Keyword Tool to search for relevant keywords to
include in your keyword list, you'll be able to see the approximate
number of search queries matching your keywords that were performed on
Google and the search network.
These approximate numbers are intended to provide better insight into
keywords' monthly and average search volumes than previously provided
by the tool.
can view the new statistics by looking at the Keyword Tool's Approx
Search Volume columns. Search volume data can be useful to you in
several ways, including:
- Account structure: You may
want to create a new ad group around high-traffic keywords that you
find particularly relevant. Closely target ad text and a specific
landing page to the small, narrowly-focused set of similar keywords
you've found through the Keyword Tool. - Budget planning: See how much traffic is available to your keywords so you can better plan your budget.
- Keyword choice: Search for and select the relevant keywords most likely to return quality leads within your budget.
that can help you select highly relevant keywords to improve the
overall performance of your campaigns. You can easily view data on
advertiser competition, search volume trends, estimated average CPCs,
and estimated ad positions for keywords.
Monday, July 7, 2008
Friday, July 4, 2008
How to sell soap using viral marketing
Tuesday, July 1, 2008
Friday, June 13, 2008
Top Of this and Top Of that
Most websites that are with the times let you check out the top 10 top 50 top 100 or just the top!
Alexa lets you check the top 500 world wide top sites....
Download.com lets you check out the top 50 downloaded software.
Google lets you check out the top searched keyword trends...
I can go on and on for days telling you how youtube shopzilla amazon and everyone is doing this! its dynamic data that can change at any moment and in the web 2.0 community its a must!
Blogging For Internet Marketing
You need to take a few things into account when you blog for internet marketing. Here are some of the things that you can consider.
1. Think about the keywords that you want to promote via each blog post. Dont try to promote more than 2 or three keywords. A sample keyword would be like Internet Marketing , or Blog for Internet marketing.
2. Consider what networks you are going to blog on. Depening on what you want to accomplish you can choose different networks. for example you have blogger wordpress typepad xanga or you can self host your blog.
3. remember to link to places that you want to promote and use keywords that you want to push torward those promotions like business development ny That would promote business development to ajaxunion.com
More blogging for internet marketing tips coming soon. Stay tuned.
Sunday, May 11, 2008
Facebook Answers MySpace Data Availability With Facebook Connect
What Is It?
Facebook says they're "committed to enabling people to communicate and stay connected wherever they go" and looks to execute on this statement with Facebook Connect. The Facebook Connect platform will essentially be a new version of their API that was released back in May 2007. The new API will give developers the opportunity to develop tools that will allow users to port their connections, privacy settings, and networks from their Facebook account to other third party websites. Essentially, third party websites will have access to features that have only been available to third party applications on Facebook itself.
Digg looks like it will be the first launch partner for the platform.
Features of Facebook Connect
Trusted Authentication
A new implementation of a trusted authentication method for users when connecting their account to third parties. Activities that require any additional social context will need authentication from the user. The user will have total control of the permissions granted.
Real Identity
Using a proprietary authentication method, users will be able to port information pertaining to their real identity to third party websites including: basic profile information, profile picture, name, friends, photos, events, groups, and more.
Friends Access
Users will be able to take their networks of friends with them to third party sites. Developers will be able to add rich social context to their websites and dynamically notify users of their Facebook friends that already have accounts on their sites.
Dynamic Privacy
Facebook users privacy settings will settings will follow them to third party sites to ensure that users' information and privacy rules are always up-to-date. All updates to privacy settings on Facebook will automatically update on third party sites.
What About Standards
Facebook is making a huge leap by following MySpace's footsteps and opening what we commonly refer to as its "walled garden." However, questions remain about the Facebook Connect platform. For example, there have been no announcements of whether or not Facebook will be using Data Portability standards, though it seems that won't be the case.
As Marshall Kirkpatrick noted about MySpace's Data Availability platform announcement yesterday,
We hope that all of the content at issue will be marked up with standards-based microformats, be made accessible with standards-based authentication and be freely available to any party that wishes to innovate on top of it.
Agreeing to and adhering to Data Portability standards will make the end goal of portable social networking identities and information across these sites a lot easier to achieve. We hope that someone takes the lead and begins to use accepted standards as part of these efforts.
source; readwriteweb
Friday, May 9, 2008
What is your potential with Facebook Advertising?
Friday, April 4, 2008
Too Many Friends on Facebook?
Monday, January 21, 2008
Ajax Union - Its all about the X.
Visit Ajax Union today to find out more about how we can help your business develop and blossom.


