Smart Internet Marketing: Google's “Search On” Campaign

Amid promos for Doritos and beer, viewers of the recent Super Bowl XLIV were surprised and largely pleased to see a television spot for something more poignant (and less edible) than such football snacks. This was Google's daringly simple “Parisian Love” commercial, which showed video screenshots of a variety of Google searches, from “study abroad paris france” to “how to assemble a crib” — basically, a snapshot of a young person's life as defined by their evolving online searches.

Experts have compared this ad, part of Google's “Search On” Campaign, to many Apple commercials, as both companies appear to have mastered the sparse, no-frills form of advertising, which allows each product or service to truly speak for itself. Even more remarkable is the fact that Google's ad was created in-house as a part of a project not intended for the Super Bowl.

Of course, in terms of smart internet marketing, ads like this only remind us — and consumers — of our society's growing reliance on search engines. Whereas a decade ago a curious student might have picked up a travel guide or pamphlet from the admission's office, Googling “study abroad paris france” is clearly the more modern research option.

Don’t You Wanna Be at the Top of the List?

Let’s say you’re a neurosurgeon. You want to be known as the best neurosurgeon in town, but you know there are others out there. Unfortunately, if I need an operation and google “neurosurgeon,” not only do you not come up at the top of the list, you aren’t even on the first page. Turns out your main competitor, your crosstown rival, is number one. The guy gets all the best awards, rankings, and he even comes up first on the internet!

How does he do it? Through an emerging industry called SEO (Search Engine Optimization) and smart internet marketing. You can use SEO to make sure that your name and website has more online presence, that when sick patients need your services, you are not only on the first page, but at the top of the list!

Of course, to get there takes hard work, but you know that, you’ve been working hard for years. It’s just a matter of online priority, and that’s what where we come in. So if you want to keep up with the current of ever changing technology in 2010 and throughout the decade, leave it to us! Pretty soon, you will be number one.