Wednesday, December 31, 2008
Monday, December 1, 2008
5 Tips for Successful Online Holiday Marketing
Online holiday marketing can be intimidating especially if you do not know what you are doing or what your company’s holiday goals are this season. In order to make sure you have your holiday hat on straight here are a few tips on how to leverage your online presence this season.1. Create a Holiday Gift Guide
Holiday Gift Guides are a great way to get new customers to take a look at your product. If you are not creating one yourself, and you should, then contact those who are and get your products on the list. If your business focuses on services, create a company gift card and use that as a great product offering this holiday.
2. Use Your Company Blog
Placing your holiday products, discounts, coupons, or offerings on your blog is important. First, write consecutive posts about what your company is offering and secondly make sure it is viewable on the sidebar of your company blog so users can easily find out what's going on.
3. Contact Your Affiliates
If have an affiliate program then offer your affiliates additional holiday bonuses or gifts for directing traffic to your site. Reward the year’s top affiliates with a shout-out on your company blog or additional incentives to get them excited about what your company has to offer.
4. Leverage Social Networking
Get on your Facebook, Twitter, and MySpace accounts and network your heart out. Let everyone know what's new this holiday season and make sure to thank everyone who has supported you throughout the year.
5. Give It Away
Contact blogs that are related to your product or services and offer to give their readers a chance to win a coveted product or service that you offer.
Remember, the holidays don't have to be a scary time of the year, use it to increase clients, consumers, and brand awareness.
Happy Holidays!
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